STARBUCKS

Starbucks asked us to promote its new beverage for the spring season, turning it into a true must-have for the season.

The new Starbucks beverage is not just a simple coffee shop option: it’s the perfect solution to make every break tastier and more refreshing.

The campaign objectives were to increase brand awareness, present the new beverage as the star of the spring season, highlight its freshness and originality, encourage the audience to try the new beverage through exclusive promotions, and increase visibility on the brand’s social channels.

We collaborated with two major influencers in the lifestyle sector, Martina Cesati and Camilla Pianigiani.

We created 2 custom-made pieces of content! With the support of our creative team, we developed a tailored brief, perfectly aligned with Starbucks’ objectives, creating a distinctive brand image that emphasizes the freshness, quality, and exclusivity of the new beverage.

Interactions

Reach: 154,000 visualizzazioni
Reel Interactions: 389,200
Engagement Rate: 1%