FOOTLOCKER

Foot Locker asked us to celebrate the return of the NBA Global Game in Paris.

Our goal was to capture the energy of the game and turn it into a pair of customized sneakers that reflected the spirit of the game.

We collaborated with a major influencer in the lifestyle sector, Victoria Celine Polidori, to showcase how these customized sneakers can become a must-have for all basketball fans.

We created 1 custom-made piece of content!

With the support of our creative team, we developed a personalized advertising brief, aligned with the client’s objectives, creating a distinctive brand image that emphasizes the passion for basketball and the exclusivity of the sneakers, positioning Foot Locker as a go-to destination for sports and fashion enthusiasts.

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